YONG NA ZHEN

“THIS PROJECT IS TO CREATE A BRAND SYSTEM AND PACKAGE DESIGN FOR YONG NA ZHEN. THE CONCEPT OF THIS HANDMADE TAIWANESE XO SAUCE WAS CREATED TO BE A SERIOUS PREMIUM IN AN EXTREMELY COMPETITIVE XO SAUCE MARKET IN TAIWAN. THE IDEA OF THIS PACKAGING IS TO CARRY UP THE EARLIEST DAYS OF COLONIAL HISTORY OF TAIWAN WHICH BETWEEN ANCIENT JAPANESE AND TAIWANESE STYLE MIXED MODERN APPROACH. GOLD STRIPE REPRESENTS THE ARCHITECT AND TRADITIONAL FABRIC PATTERN OF JAPAN, THE LABEL OF THE PACKAGING IS FROM THE OLD ANCIENT TAIWANESE STREET SIGNS.”