Nai Sun Couture Brand Story
Nai Sun Couture is more than a fashion brand — it’s a celebration of identity, transformation, and fearless self-expression. Founded by 孫鼐 (Nai Sun), the brand reflects zir journey across industries and her belief that life is a boundless experiment.
Each piece tells a story, blending bold silhouettes with delicate details to symbolize strength and vulnerability. Designed for those who break boundaries, Nai Sun Couture embraces fluidity, empowering people to express their true selves through fashion.
With a commitment to inclusivity, the brand also envisions creating opportunities for marginalized communities, weaving purpose into every stitch. Nai Sun Couture is not just clothing — it’s a symbol of becoming.
About the Logo “艹”, in Chinese character "花" (huā) generally means "flower." It can also refer to blossoms, something decorative, In traditional Chinese culture, flowers often symbolize beauty, growth, and the cycle of life. The founder only truly lived as zir most desired self when NAI approached zir late 30s. Ze believes that without the earlier years of zir life, zir would not have become who ze is in the second half. Just like in Chinese, the character for "flower" must have the "艹" radical to become "花."
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“We believe everyone deserves a second chance, whether you’re transgender, going through a midlife divorce, or recovering from a serious injury. Just like how the Chinese character for ‘flower’ (花) requires the grass radical (艹) to be complete, we all have an unerasable past but that also shapes us into a fully reblooming flower.”
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